GBBC member NOIR is at the intersection between physical and digital as both a sparkling wine and a digital token seeking to blur the lines between technology and craftmanship. As the world’s first phygital wine, NOIR is setting new standards for dynamically priced collectibles and luxury goods of the future.
Join Ann-Marie Paz, Co-Founder & Creative Director of NOIR, as she talks through the elements of establishing NFTs in an industry shift towards a phygital world, and provides an overview of NOIR’s flagship product $NOIR, the world’s first phygital wine. Ann-Marie shares insights from NOIR on how the evolving technology is creating a shift towards a sustainable future driven by non-fungible tokens, and her plans to build the first NFT marketplace on the SORA network.
Event Time: Thu June 16, 10:00 AM – 11:00 AM EDT (60 Min)
About Ann-Marie Paz:
Ann-Marie Paz studied Industrial Design at Pratt Institute and previously designed for NikeLab, a specialty streetwear line from Nike, creating high-end fashion and launching products that combined sport, technology and culture. She designed out of Nike’s studios in Tokyo and Portland, where she developed an interest in biodynamic wineries and organic hand-crafted beverages. Ann-Marie is a tastemaker with a passion for artistry and innovation, and is currently combining her experiences to build the first NFT marketplace on the SORA network.
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