This week, Global Blockchain Business Council (GBBC) CEO Sandra Ro joined Bloomberg Technology’s Caroline Hyde and Edward Ludlow to discuss the SBF trial and the opportunities of blockchain innovation, beyond the hype and noise.

During the interview, Sandra shared, “The less hype, the less noise, the fewer bad actors, the better for the good innovators and those who are trying to do the right thing. This includes responsible innovation and consumer protection going hand in hand.” She later states, “…For [GBBC], it’s really about getting down to the bread and butter: what real-world problems are being solved for, and how can these technology tools be used?”

Watch it here: